The Ballketing Sport Business Blog:
Learning from the best in the industry

Peloton became the connected fitness category queen in 2020. Now we look at their 2021 financial results & the competition they face.

Gympass & Playtomic are taking advantage of new technologies and the changes in market dynamics. What can your sport brand learn from them?

We share the main the lessons from Jimmy Butler´s coffee brand go-to market strategy so you can develop your framework for your sport brand.

The golf industry is on the rise & DeChambeau is one of the golf brands that sport businesses can learn multiple strategic concepts from.

We analyze 6 opportunities for sportswear brands through the lens of Fila & Reebok; iconic brands challenging the status quo in a new normal

Learn how to design your own content strategy framework based on how Rogue Fitness leverages "content territories."

Using NoCode tools can help you make reality that fitness app you have in mind. We share frameworks and tools to help you make it happen.

Fitness equipment manufacturers are witnessing a huge transformation of the industry; we look at how two of the biggest players are adapting

Reid Hoffman shares 5 essential moves businesses need to embrace for post pandemic recovery. We cover how they apply to the fitness industry

The "Sustainability in Sport" series looks to raise awareness & share examples of sport brands looking to create a better playing field.

The Euroleague was one of models the European Super League wanted to resemble. In this post we review the drivers behind its success.

Gymshark & Lululemon are challenging the status quo of the sport apparel industry and we deep dive into how both brands are doing it.

NFTs have entered the sports memorabilia space; we deep dive into NBA Top Shot & Sorare, two platforms looking to transform the industry.

The women´s sport industry is experiencing great momentum. What are the 6 pillars of growth, the opportunities & challenges ahead?

Peloton´s financial results in 2020 have been amazing. So, where does the brand go now? We predict four potential growth opportunities

We continue our "technology in sports" series analyzing how 5g will impact the fan experience in sports & transform the fitness industry.

2020 has accelerated the adoption of virtual and connected fitness solutions. So, is Active Video Gaming the next fitness frontier?

Another post of our "tech in sport" series where we look at how AI can impact the sport & fitness industries.

We analyze the NBA´s revenue situation and the opportunities around international markets and eSports

How can customer geolocation software help your sport or fitness business improve its marketing strategy? Read on to find out...