11 minFila vs Reebok & the state of the sports apparel industryWe analyze 6 opportunities for sportswear brands through the lens of Fila & Reebok; iconic brands challenging the status quo in a new normal
9 minTechnogym vs Life Fitness: Fighting disruption in the fitness equipment industryFitness equipment manufacturers are witnessing a huge transformation of the industry; we look at how two of the biggest players are adapting
12 minGymshark vs Lululemon: Challenging the status quo of the sport apparel industryGymshark & Lululemon are challenging the status quo of the sport apparel industry and we deep dive into how both brands are doing it.