Peloton´s 2021 business results & intensity of competition
Peloton became the connected fitness category queen in 2020. Now we look at their 2021 financial results & the competition they face.
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The Ballketing Sport Business Blog:
Learning from the best in the industry
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- 7 min
Design your content strategy with this framework: The Rogue Fitness example
Learn how to design your own content strategy framework based on how Rogue Fitness leverages "content territories."
- 6 min
Use NoCode tools to design and launch your fitness app
Using NoCode tools can help you make reality that fitness app you have in mind. We share frameworks and tools to help you make it happen.
- 9 min
Technogym vs Life Fitness: Fighting disruption in the fitness equipment industry
Fitness equipment manufacturers are witnessing a huge transformation of the industry; we look at how two of the biggest players are adapting
- 9 min
How can your fitness business recover from a post-pandemic world?
Reid Hoffman shares 5 essential moves businesses need to embrace for post pandemic recovery. We cover how they apply to the fitness industry
- 9 min
Peloton´s fantastic 2020 and five potential growth opportunities
Peloton´s financial results in 2020 have been amazing. So, where does the brand go now? We predict four potential growth opportunities
- 8 min
Are Fitness Video Games the next frontier?
2020 has accelerated the adoption of virtual and connected fitness solutions. So, is Active Video Gaming the next fitness frontier?
- 5 min
Marketing technology in Sport: Implementing a customer geolocation tool in the Fitness industry
How can customer geolocation software help your sport or fitness business improve its marketing strategy? Read on to find out...
- 5 min
How to expand your sport business internationally
We share with you a framework for those who are considering launching their sport or fitness business into a new market.
- 5 min
Designing an omnichannel experience in the fitness industry
The future of the fitness industry relies on combining online and offline experiences. In this post we share the skills you need to do so.
- 4 min
“Home Fitness” is here to stay: Is your business ready to embrace it?
The fitness industry is bound for a major transformation. Customers have adopted the habit of working out at home and the numbers prove it.
- 8 min
Guide to apply "growth hacking" concepts to your fitness business
Growth hacking may be a term associated to digital businesses, but there are concepts that can be applied to the fitness industry as well.
- 5 min
Lifetime value (LTV): The "one metric that matters" of your fitness business
Lifetime Value (LTV) is a critical KPI for your sport or fitness business. Learn how to calculate it & maximize it in this post!
- 4 min
Design a content marketing framework to scale your fitness business
Here is a process that will help you generate content at scale for your gym or fitness related business
- 2 min
Marketing ideas for gym owners
Gym owners face uncertain times ahead of them. This is just a "brainstorming post" for those gym owners in search of marketing ideas .
- 6 min
Marketing lessons I have learned while dealing with customers during the 1st month of Covid -19
One month after dealing with customers of a large gym brand, this is what I have learned from a marketing & customer service perspective.
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