The Ballketing Sport Business Blog:
Learning from the best in the industry

NFTs in Sports: How Dapper Labs & Sorare are changing the sport memorabilia game

NFTs have entered the sports memorabilia space; we deep dive into NBA Top Shot & Sorare, two platforms looking to transform the industry.

How will 5g technology transform the sports and fitness industries?

We continue our "technology in sports" series analyzing how 5g will impact the fan experience in sports & transform the fitness industry.

Are Fitness Video Games the next frontier?

2020 has accelerated the adoption of virtual and connected fitness solutions. So, is Active Video Gaming the next fitness frontier?

How Artificial Intelligence can help your sport or fitness business

Another post of our "tech in sport" series where we look at how AI can impact the sport & fitness industries.

Marketing technology in Sport: Implementing a customer geolocation tool in the Fitness industry

How can customer geolocation software help your sport or fitness business improve its marketing strategy? Read on to find out...

An introduction to Blockchain in Sports

This article belongs to the “Technology in Sports” series. We wanted to share a few examples of Blockchain technology being used in Sport.

Introduction to the "Technology in Sports" Series

Sport organizations need to embrace technology within their business models. This series hopes to provide information on how to do so.