The Ballketing Sport Business Blog:
Learning from the best in the industry

Peloton´s 2021 business results & intensity of competition

Peloton became the connected fitness category queen in 2020. Now we look at their 2021 financial results & the competition they face.

Embracing the innovation flywheel: What your sport business can learn from Gympass & Playtomic

Gympass & Playtomic are taking advantage of new technologies and the changes in market dynamics. What can your sport brand learn from them?

A "go-to market strategy" framework: The Bigface Coffee business case

We share the main the lessons from Jimmy Butler´s coffee brand go-to market strategy so you can develop your framework for your sport brand.

Fila vs Reebok & the state of the sports apparel industry

We analyze 6 opportunities for sportswear brands through the lens of Fila & Reebok; iconic brands challenging the status quo in a new normal

Design your content strategy with this framework: The Rogue Fitness example

Learn how to design your own content strategy framework based on how Rogue Fitness leverages "content territories."

Euroleague Basketball: The mirror the European Super League looked itself into

The Euroleague was one of models the European Super League wanted to resemble. In this post we review the drivers behind its success.

The evolution & business opportunities behind the women´s sports industry

The women´s sport industry is experiencing great momentum. What are the 6 pillars of growth, the opportunities & challenges ahead?

Peloton´s fantastic 2020 and five potential growth opportunities

Peloton´s financial results in 2020 have been amazing. So, where does the brand go now? We predict four potential growth opportunities

Purpose driven sponsorship in the basketball industry

We were once involved in the development of a purpose driven sponsorship program for a professional team. This is how we designed it.