Peloton´s 2021 business results & intensity of competition
Peloton became the connected fitness category queen in 2020. Now we look at their 2021 financial results & the competition they face.
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The Ballketing Sport Business Blog:
Learning from the best in the industry
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8 min
Embracing the innovation flywheel: What your sport business can learn from Gympass & Playtomic
Gympass & Playtomic are taking advantage of new technologies and the changes in market dynamics. What can your sport brand learn from them?
9 min
A "go-to market strategy" framework: The Bigface Coffee business case
We share the main the lessons from Jimmy Butler´s coffee brand go-to market strategy so you can develop your framework for your sport brand.
11 min
Fila vs Reebok & the state of the sports apparel industry
We analyze 6 opportunities for sportswear brands through the lens of Fila & Reebok; iconic brands challenging the status quo in a new normal
7 min
Design your content strategy with this framework: The Rogue Fitness example
Learn how to design your own content strategy framework based on how Rogue Fitness leverages "content territories."
8 min
Euroleague Basketball: The mirror the European Super League looked itself into
The Euroleague was one of models the European Super League wanted to resemble. In this post we review the drivers behind its success.
14 min
The evolution & business opportunities behind the women´s sports industry
The women´s sport industry is experiencing great momentum. What are the 6 pillars of growth, the opportunities & challenges ahead?
9 min
Peloton´s fantastic 2020 and five potential growth opportunities
Peloton´s financial results in 2020 have been amazing. So, where does the brand go now? We predict four potential growth opportunities
5 min
Purpose driven sponsorship in the basketball industry
We were once involved in the development of a purpose driven sponsorship program for a professional team. This is how we designed it.
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