Peloton´s fantastic 2020 and five potential growth opportunities
Peloton´s financial results in 2020 have been amazing. So, where does the brand go now? We predict four potential growth opportunities
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The Ballketing Sport Business Blog:
Learning from the best in the industry
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8 min
Are Fitness Video Games the next frontier?
2020 has accelerated the adoption of virtual and connected fitness solutions. So, is Active Video Gaming the next fitness frontier?
5 min
Marketing technology in Sport: Implementing a customer geolocation tool in the Fitness industry
How can customer geolocation software help your sport or fitness business improve its marketing strategy? Read on to find out...
5 min
How to expand your sport business internationally
We share with you a framework for those who are considering launching their sport or fitness business into a new market.
5 min
Designing an omnichannel experience in the fitness industry
The future of the fitness industry relies on combining online and offline experiences. In this post we share the skills you need to do so.
4 min
“Home Fitness” is here to stay: Is your business ready to embrace it?
The fitness industry is bound for a major transformation. Customers have adopted the habit of working out at home and the numbers prove it.
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