The Ballketing Sport Business Blog:
Learning from the best in the industry

Peloton´s 2021 business results & intensity of competition

Peloton became the connected fitness category queen in 2020. Now we look at their 2021 financial results & the competition they face.

Embracing the innovation flywheel: What your sport business can learn from Gympass & Playtomic

Gympass & Playtomic are taking advantage of new technologies and the changes in market dynamics. What can your sport brand learn from them?

Design your content strategy with this framework: The Rogue Fitness example

Learn how to design your own content strategy framework based on how Rogue Fitness leverages "content territories."

Use NoCode tools to design and launch your fitness app

Using NoCode tools can help you make reality that fitness app you have in mind. We share frameworks and tools to help you make it happen.

Technogym vs Life Fitness: Fighting disruption in the fitness equipment industry

Fitness equipment manufacturers are witnessing a huge transformation of the industry; we look at how two of the biggest players are adapting

How can your fitness business recover from a post-pandemic world?

Reid Hoffman shares 5 essential moves businesses need to embrace for post pandemic recovery. We cover how they apply to the fitness industry